Is your marketing actually paying off?
Enter what you spend on marketing and how many new customers it brought in, and see exactly what each customer costs you to win. Add what a customer is worth and you'll see your LTV:CAC ratio, your return on every marketing dollar, and an honest verdict. No signup, no email — and the math is shown below, not hidden.
It costs you, to win one customer
$0
- LTV:CAC ratio
- 0:1
- Return on each marketing dollar
- 0%
- Net value per customer
- $0
What to look at first
An estimate from your own numbers. Cost per customer is plain arithmetic; the "healthy at 3:1" benchmark is a widely-used marketing rule of thumb, not an invented number. The point isn't the exact figure — it's whether what you pay to win a customer is worth what they're worth, and a website that converts more visitors lowers that cost.
How the math works
No black box — it's plain arithmetic on the numbers you enter, plus one published benchmark:
- Customer Acquisition Cost (CAC) = marketing spend ÷ new customers — what you pay to win one customer.
- LTV:CAC ratio = customer value ÷ CAC — how many dollars a customer returns for every dollar it cost to win them.
- Return on each marketing dollar (ROI) = (customer value − CAC) ÷ CAC × 100.
The widely-cited healthy target is an LTV:CAC ratio of 3:1 or better: below 1:1 you lose money on each customer, around 1–3:1 is thin, 3–5:1 is healthy, and above 5:1 you may even be under-investing in growth. Want help getting more customers from the same spend? We do exactly that on a free consult — no pitch.