What is a faster website worth to your business?
A slow, hard-to-use site quietly loses customers every month. Enter four numbers and see a transparent estimate of the revenue a faster, better-converting site could recover. No signup, no email — the math is shown below.
A faster, better-converting site could be worth about
$0 / month
That's about $0 a year.
- Current monthly revenue from the site: $0
- Estimated conversion lift from a faster site: 0%
- Additional customers per month: 0
- Payback on a $4,500 Launch site: —
Good news — your site is already fast. The upside here is in conversion-focused design and clearer calls to action, not raw speed. That's exactly the kind of thing we dig into on a free consult.
Get the real number — book a free 30-min consult →An estimate, not a promise. It uses your inputs and a published industry figure (see the method below); your real result depends on your market and offer.
How the estimate works
The calculator uses a single, well-known, published figure rather than a black box. A 2019 Portent study found that conversion rates drop an average of 4.42% for every additional second of page-load time between 0 and 5 seconds — the steepest part of the curve.
- We count the seconds your site could shave off, down to a fast 2-second target (capped at the 0–5s range the figure covers).
- Each recovered second lifts your conversion rate by 4.42% (relative), applied to the visitors and conversion rate you entered.
- Those extra conversions, at your average customer value, are the additional monthly and annual revenue.
We walk through this math in detail on the blog: how a slow site costs a small business thousands a month and the real three-year cost of a cheap website.